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Download The 1996 Presidential Campaign: A Communication Perspective by Robert E. Denton Jr. PDF

By Robert E. Denton Jr.

Political campaigns are hugely advanced and complex verbal exchange occasions: conversation of matters, photos, social truth, and individuals. they're crucial routines within the production, new version, and transmission of vital symbols via human communique. As citizens and others concerned with the campaigns try and make feel of the political atmosphere, political bits of verbal exchange tell balloting offerings, global perspectives, and legislative desires.

The essays during this ebook research the foremost parts in that procedure through the 1996 presidential crusade. every one makes a speciality of a particular sector of political crusade verbal exchange: the communique features and actions around the crusade levels from nomination conventions throughout the debates, political ads, the dialogue and framing of matters, pictures of the applicants and their other halves, the position and influence of community and native information, political cartoons, and the digital/on-line area. this article is going to attract scholars and students alike in addition to to involved electorate concerned with presidential politics and political campaigns.

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