By Esteve Calzada
Author Esteve Calzada labored as leader advertising and marketing and advertisement Officer of soccer giants FC Barcelona for over 5 years. in the course of that point he made an important contribution in the direction of the industrial transformation that observed the membership bring up its profit to over four hundred million euros consistent with 12 months. He now works as a specialist at Manchester urban FC.
Full of true-life examples from Barcelona FC, the right way to generate media assurance, recruit lovers and earn cash throughout the right use of sponsors, tv rights, athletes' snapshot rights and the administration of authorized items.
This is a advisor to activities advertising and marketing, yet no longer a lifeless and dry textbook – aimed toward activities marketeers and activities advertising and marketing scholars, yet attention-grabbing to someone drawn to recreation and the way soccer golf equipment make their money.
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